Cost Per Lead Calculator
Find what each lead costs by dividing your spend by the number of leads, and how many leads ₹1,000 buys.
- Leads per ₹1,000
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What is the Cost Per Lead Calculator?
Cost per lead is the average amount you spend to generate one enquiry or sign-up. Divide total spend by the number of leads. A low figure is only helpful if the leads turn into customers, so also track how many of them buy.
How it works
Cost per lead = total spend / number of leads. Leads per ₹1,000 = leads / spend x 1,000. Both show zero when the divisor is zero. Count only genuine leads, and use spend and leads from the same period and channel.
How to use it
- Enter the marketing spend for a channel or campaign.
- Enter the leads it produced in the same period.
- Read the cost per lead and leads per ₹1,000.
- Check how many leads become customers before judging the channel.
Cost Per Lead Calculator — FAQ
What counts as a lead?
Any person who shows interest and leaves contact details, such as a form fill, call or WhatsApp enquiry. Decide a clear rule and stick to it.
Are all leads equally valuable?
No. Some channels bring leads that close more often. Compare cost per lead with the value of a lead, not in isolation.
Which costs should I include?
Include ad spend, and add tools, creative and agency fees if you want the full cost of generating leads.